Bio

Strategic Special Ops Team Leader—By Design As I sat in the back of an Uber on a Friday evening, my phone began to blow up. It was only minutes ago that my plane had landed. Returning from the Middle East—I had just co-facilitated the first of several meetings with a new pharmaceutical client my team had recently won, beating out reputable competitors like Razorfish. The text messages explained that I needed to be in the office over the weekend at the personal request of our CEO, Richard Edelman. It was explained to me that the newly minted CEO of United Airlines, Oscar Munoz had called upon Edelman for help. By Monday, we were informed we had won the business. By Tuesday, I was embedded in United’s Chicago office drafting a concept brief for “United Airtime” and four weeks after that, I was leading the digital effort to launch the platform successfully—which it did. This is one of the many stories that illustrate what it is that I do. I lead specialized, high-performing teams that are strategic by design. Some leaders are generals—directing the efforts of complex corporate armies from a safe distance. I dig in with the specialized teams I help build—and focus on delivering tangible business value. As a Senior Creative Director, I led the UX and design team for one of Agency.com’s largest clients (Grainger) helping it realize over 30% of revenue through e-commerce. I’ve led lean and mean teams at Digitas creating digital marketing campaigns for B2C clients like Allstate and B2B companies such as Ferguson. When digital and brand transformation became social, I developed a dedicated following of fellow professionals via social media, refining my capabilities as a senior digital strategist who could also architect the social customer experience. Edelman, the world’s largest communications firm took notice, and I joined the firm where I played a leading role in developing their social-digital practice. While in this role, Edelman Digital tripled revenue in under four years. I also contributed to doubling the firm’s size in my decade there where I served in a variety of roles including regional managing director, and Strategy Director for key accounts such as U.S. Dairy, Kellogg’s Barilla, and more. Today, I still remain a strategic special ops team leader—and this is by design. With decades of experience and business battles under my belt, I help organizations and their customers recognize untapped potential, win the “unwinnable”, and grow their business exponentially.