Bio

FOUNDER: Backing and building next-gen consumer and retail brands. AUTHOR: Location Is (Still) Everything. KEYNOTE SPEAKER: Digital transformation and the direct-to-consumer economy. SCHOLAR: Published in peer-reviewed journals including Journal of Consumer Research, Journal of Econometrics, Journal of Marketing, Marketing Science, Management Science, Quantitative Marketing and Economics, MIT Sloan Management Review EDUCATOR: Started and designed The Wharton School's first course on Digital Marketing and E-commerce, Online courses: Introduction to Marketing (Coursera.org), Fundamentals of Digital Marketing, Social Media, and E-Commerce (EdX.org) .