Bio

I wanted to be a doctor at an early age, but things didn't quite work out that way. Having always been attracted to technology, I've found my true calling working in the dynamic marketing/media communications business. I was a very early digital media practitioner, and have spent the better part of the last decade bringing digital sensibilities to the entire marketing ecosystem. There is no doubt that technology has radically changed the relationship between consumers and Brands, and I have a courtside seat. Through the years I have been fortunate to work with some of the worlds leading marketers, including: Coca-Cola, Johnson & Johnson, Sony, Microsoft, Chrysler, Amazon, MasterCard, L'Oréal, Verizon, Kohl's, Intel, Lowe's, Wendy's, US Army, Brown Forman, and Bacardi. In 2012, I was named a Media All-Star as well as one of the ''Adweek 50 movers and shakers'' in the world of marketing. I led the 4A's Interactive Marketing Committee as Chairman from 2009-2013 and led Project Reinvention (which became 3MS), a joint 4A's/IAB taskforce to improve business processes and workflow efficiency in the digital space. I joined the IAB in 2020 and am now the Chief Executive Officer. I am energized by the opportunity to shape the future of our business. There has never been a greater need for cross industry collaboration and the IAB is the perfect connector to make that happen. Finally, I have been enjoying spending time giving back to the community and was elected to the Board of Directors at Partnership with Children (a non-profit) in September of 2016. It is a great organization, helping disadvantaged kids succeed in the NYC school system.