Bio

I am a tenured Associate Professor at INSEAD with a focus on data-driven marketing, innovation and transformation around the customer. Through my research and teaching, I help professionals to lead by viewing as and turning their organisation into learning agents. To do so, I focus on how companies can unlock valuable insights from advanced data analytics (e.g., search, social media, IoT, AI or blockchain) and turn these insights into long-term competitive advantages in the marketplace as well as what steps business leaders need to take to turn their organisation into learning agents. I am also an expert in luxury and fashion brand management. My work on digital consumer behavior, analytics, social influence, search, social media, word-of-mouth and luxury consumption has appeared in top academic journals (please visit: http://faculty.insead.edu/david-dubois/ to consult/download my work) and is regularly featured in outlets such as The Financial Times, The Economist, or Le Monde, among others. I am an associate editor for the Journal of Consumer Research and Recherche et Applications en Marketing. In recognition of my publications, I was named 2017 Young Scholar by the Marketing Science Institute. At INSEAD, I direct the Leading Digital Marketing Strategy Programme (in person) and the Driving Digital Marketing Strategy Programme (online). In addition, I have directed and delivered dozens of executive education programs or workshops for companies such as Google, Facebook, Cartier, Moët Hennessy, Diageo Reserve, Puig, Clarins, l'Oréal Paris, Pernod Ricard, Silversea Cruises, Ferrero, Adecco, Auchan, Celgene, Sanofi, Abbvie, Biogen, Grünenthal, Takeda, Mizuho, Ajinomoto, Nitto Denko, HDFC Life, Hewlett Packard Enterprise. I also teach INSEAD's flagship electives on (1) Digital and Social Media Strategy and (2) Value Creation in Luxury and Fashion. A passionate educator, I have developed several innovative pedagogical tools on data-driven marketing, customer centricity, innovation and transformation. I have been among the top 40 bestselling case authors worldwide since 2018. I enthusiastically accompany business leaders in the digitalization of their organisations and am actively involved in selected analytics and insights generation ventures.