Bio

CEO of Aticco Living, a Spanish leading brand and operator that designs, leases, and manages coliving properties that appeal to today's renters. Aticco Living is part of the ecosystem of Aticco Outstanding track record of achievement in go-to-market, business creation, transformation and transactions. IESE MBA, former BCG consultant, senior executive, advisor and entrepreneur with more than 20 years of relevant experience. Digital and people passionated, optimistic, flexible, with a strong strategic vision and leadership. Partner in GuestPro, Leading new-generation SaaS to manage hotels, bookings and guests. I am also an Associate Professor in Service Management and Digital Transformation at Toulouse Business School. Previously, I was the Main Partner in Horvent and SVP of Sales & Marketing in PGI Management (achieving a 300% increase in sales), Managing Director in Pierre Vacances Center Parcs (Where we boosted business from 2 resorts /400 apartments to 21 resorts with more than 2,300 apartments and 700 hotel Rooms becoming Spanish leader in our category) and held several executives positions in Barceló where I contribute to its strong profitability. Previously I worked in top consulting firms including The Boston Consulting Group (BCG) where I advised CEOs and C Level executives in strategy issues. I hold an MBA from IESE/ Georgetown University, a Business Degree from the University of the Basque Country and a Certificate in Digital Marketing from The Squared Online.