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Profile

David White

Director, North America

CM.com

Country or State

United States

Bio

My team helps educate brand leaders on all stages of growth and realize the revenue-impacting benefits of reaching their ideal customers in the messaging channels of their choice and on their terms. We call it conversational commerce and if your brand doesn't have a strategy, you need one. And I know a guy 👆🏻. 💥Marketing: Email marketing open rates hover around 5% (If you're 🍀.) Imagine having the Customer Data Profile which allows you to know your consumer, what they might buy next based on their prior behavior, and sending them product suggestions based via an Instagram messenger chat because you know that is where they prefer. 💥Transact/Convert: Imagine your marketing engine now re-targeting your ideal customer. Having them select a product/service and double-click on Apple Pay. 💥Customer Experience: Data shows that brands will need to provide an incredible customer experience on the mobile device or lose those brands that do. Chatbots and live chat can dramatically improve your CX while repurposing agent costs. Happy budget. Whether your business is ready now or just curious, consulting with a conversational commerce expert at CM.com can help! Our team is ready to serve.

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Current Position

Director, North America at CM.com

Degrees

Business Administration and Management, General

Skills