Bio

I live & breathe ecommerce. Software, agency & data entrepreneur with a background in design and strategy, I created the first cloud middleware for ecommerce, ERP and WMS / 3PL integration globally in 2010. Through this endeavour we have been fortunate enough to service the best high volume brands including Huel, Gymshark, Lounge underwear, Castore, Mercedes F1, Oliver Bonas, Cox & Cox, Simba Sleep and many more. Very much a creative visionary we have a successful team of 100+ and a best of breed cloud platform. Along the way we have raised $10.1m in VC funding. Over the years I have been team captain, tech innovator, designer, marketer, product manager, recruiter, marketing strategist and brand guardian. Whilst being highly driven, a lot of my progress has been made through operating with integrity, creativity and having a strong chin. The best thing someone ever said to me was “you can’t do it”. Look where we are now.