Bio

WHAT I DO: I'm an advocate for innovation in cross-channel brand and marketing campaigns. As a graphic designer turned developer and email marketer, I have strategic real-build experience with roots in design and customer experience.

WHAT MAKES ME DIFFERENT: My strengths include end-to-end ideation, prototyping, and innovation and optimization of multichannel communications.

I'm often called upon to review proposals and project reports with an eye on alignment and potential relationship with other work programs. I find connections that others might miss and am not shy about asking questions or sharing my ideas. I thrive on collaboration and enjoy helping teams join forces to improve processes and strategies.

WHERE I FOCUS: Cross-Channel Marketing Strategy ◆ Email Marketing ◆ Technology & Brand Adoption ◆ Customer & User Experience ◆ Email Auditing ◆ Message Relevance ◆ A/B Testing ◆ Continuous Process Improvement ◆ Cross-functional Collaboration ◆ Executive Reporting & Brainstorming ◆ Complex Coding Issues ◆ Creative Lifecycle