As Director of digital marketing for NXP -I look to develop and implement a unified approach to digital marketing through one global strategy. With an international team covering different marketing positions, we use and mix different marketing channels and build on a results oriented approach: our KPIs provide constant learning to improve and tailor our programs. By forming close partnerships with content providers and sales teams, guiding and training marketing positions, this strategy is helping NXP to ensure our digital tone and presence, building brand awareness, website traffic and engagement. Key skills: marketing program management, content development, leadership and decision making.
Head Of Digital Marketing at NXP Semiconductors
MA, Communications and public relations