Bio

Growing up in the Philippines, I learned how to dream of something better. I did not always know where I wanted to go, nor how to get there. But I always believed that the heart leads the mind to unthinkable places. As a marketer, I focus on leveraging the power and potency of a brand by harnessing its ‘humanity'. It ensures customers or stakeholders buy into a brand's ethos and buy its value propositions. This comes from a belief that whether it’s B2B or B2C or B2B2C, it’s really all B2Humans. In a career spanning over 30 years, I have taken on intensely competitive and challenging situations, including turnarounds and market development. As a hands-on leader, I believe passionately in inspiring, mentoring and empowering diverse, high-performing teams and individuals. #data_alchemist #humanbrands My personal brand purpose is to ‘inspire and liberate creative possibilities in everything and everyone’. (For the avoidance of doubt, opinions I publish are entirely my own.)