Bio

Advertising has changed significantly over the years: we have seen creative briefs shift from single print ads to 15-second TikToks that will be available globally. Today’s world of advertising demands a more fluid and dynamic approach to content creation. Content has to work harder, and be more easily optimised for different audiences. In my role at Tag, I’m focused on driving innovation within the business and developing our core assets – Tag’s people, our production capabilities and our technology. My underlying beliefs for the development of both are simple - I believe in ​the idea that you can always learn something new when you embrace differences. This recognition of the value in differences has been ingrained in me since I first moved to England from India. For a long time as a young Indian woman in consulting, I did not have a role model to relate to. Now, I am fortunate enough to be invited to speak on panels and podcasts so I might share more of my experiences and empower young women in their own journeys. Curious to learn more? Hit Follow +