Bio

Technology leader with a passion for thought leadership and a wealth of experience strategically advising businesses across wide-ranging industries on staying ahead in the constantly evolving digital marketing landscape. My breadth of technology experience extends from digital marketing, advertising and media, CX, DTC etc. Growing a business in the digital-first era requires world-class marketing strategy, engaging and relevant content, the right technology and channels to reach your market, and analytics that guide you to the right customers. Technology has transformed the way brands communicate with their customers. Recognizing this shift, I advocate for technology to bridge the gap between marketers and customers. I see technology as a key enabler for marketers to create customer experiences that are intuitive, engaging, personalized, and impactful. I build personalized digital marketing strategies that establish a reputation as a thought leader for enterprises, elevate the customer experience, and grow the bottom line. Expertise - Trusted advisor across the evolving digital experience landscape. I provide thought leadership in areas of digital marketing and advertising technology: web and mobile, content management, customer data management, marketing automation, personalization, analytics, creative technology, AR/VR, web 3.0, and eCommerce. Community – I help define and shape a scalable organization structure, define skills development needs, and establish tools and processes, whilst being a coach and mentor to both direct and indirect reports. Capability development - I shape technology offering by identifying areas of investment across people, products, and services. Evangelism - I raise the visibility of broad technology capabilities as part of a full-service offering, demonstrated capabilities with thought leadership editorial pieces, presented at partner and industry events, and raised brand awareness with the marketing team. Clients – Executive sponsor for technology implementations. Resolving marketing technology challenges while successfully mapping the client organization and creating a plan for building multitier relationships. Partnerships – I nurture relationships with top strategic vendor partners in understanding their product roadmaps, facilitate training and enablement of teams, and actively look for opportunities to collaborate on new business together. A strong strategic thinker with experience in articulating solutions to both technical and non-technical stakeholders including those at an executive level.