Bio

WHO AM I: As a Values-driven, visionary leader, I inspire and influence change by strategically translating complex problems to bold opportunities for significant impact. Valued as a Catalyst for growth, I empower individuals and teams to reach their full potential and maximize results through: • Passion to unlock the potential in organizations and inspire individuals by connecting divergent thinkers and ideas to achieve a common purpose. • Boldness to shatter the status quo and unrelenting drive for excellence to amplify impact. WHAT I BRING: ✔ Portfolio Volume: $4.6B ✔ Budgets: $65MM ✔ Team Leadership: 30 people ✔ Agency Ownership: 6 agencies ✔ Retailers: 35 ✔ Channels: 8 ✔ eCommerce: +10 years ✔ Market Experience: 7 Relocations HOW I WIN: • TURNAROUND MANAGEMENT – Transformed struggling organizations throughout career by creating pivotal strategies, sustainable capabilities, innovative processes, and coached teams to elevate performance and accountability. • RAPID CAREER ACCELERATION – Capitalized on talents in leading change, identifying opportunities, igniting business results, and driving high-performance organizations. Promoted 6 times within Campbells in 7 years and promoted 4 times within Hershey’s in 6 years. • INTEGRATED MARKETING PLATFORMS – Spearheaded media-to-shelf platform, creating a seamless shopper journey across channels, leveraging strategic partners and marketing levers spanning traditional and digital media, delivering 90% household reach, 54% Target innovation volume, and holiday growth of 5.3% Walmart and 20% Target. • RESOURCE OPTIMIZATION – Championed transition to agency model, improving efficiency by shifting 30% of lower priority work to focus internal teams on higher priority projects, resulting in $2MM cost savings for Campbells. • INNOVATIVE CHANNEL STRATEGIES – Developed Campbell channel-specific core item assortment strategies and distribution growth targets, resulting in significant distribution and new item gains across focus retailers, +$35MM. • CUSTOMER ENGAGEMENT – Spearheaded Campbell insights summits at Costco and Meijer, resulting in elevated relationships and execution of key activations, +$28MM. • ECOMMERCE STRATEGY – Developed Campbell’s eCommerce assortment and consumer segmentation strategy, delivering $3.5MM in distribution gains at Amazon and Fresh Direct and secured direct distribution at Jet.com, +450 SKUs. • WHITE SPACE OPPORTUNITIES – Led research to identify product and platform innovation opportunities within Campbell’s growth channels, +$25MM