Bio

I am a diverse marketer who excels at leading integration of marketing communications and executing on go to market activities to deliver positive financial results. I have spent the better half of my career in multiple progressing marketing roles. But I have had the unique opportunity to marry those experiences with roles outside of the discipline. These experiences have made me an even stronger marketer. I have built and led high-performing teams charged with marketing planning, customer relationship management, go to market execution, digital marketing and promotions. During this time, I had a two-year Executive Leadership development opportunity that enabled me to transform our company’s operations efficiency utilizing Lean Six Sigma principles. This also afforded me a chance to be certified as a Six Sigma Master Black Belt. To broaden my experience, I was asked to assume an Executive role in Supply Chain & Logistic management. In this role, I was introduced to the use of Analytics, Artificial Intelligence and Data Management in aiding key business decisions. Currently I am responsible for digital marketing, inclusive of sales and operations. This includes driving demand via digital channels to generate sales. Integrating an omni channel digital marketing strategy to enhance the customer engagement and transforming the ecosystem via agile marketing. In addition to this I am responsible for all base management marketing activity. I am tasked with reducing churn while delivering revenue from the base. Colleagues know my personal brand to be that of a collaborative business leader, who knows how to get things done. I am a nimble decision-maker and someone who acts with integrity in everything I do. I possess personal accountability, exceptional execution, and change champion skills. I thrive in a dynamic environment of innovation and evolution. I am at my best when leading organizations in transformational or continuous improvement area. I am a results oriented leader focused on driving profitability. I am receptive to connecting to other marketing professionals, executives and former colleagues. I can be reached at diana@yekta.us.