Bio

Dina Fierro is a creative thinker and seasoned marketer with more than 15 years of experience. A graduate of FIT, she launched one of the first successful fashion and beauty blogs in 2006. Her early immersion in the influencer community led to a career in emerging media, where she’s guided the digital, social, influencer and experience marketing strategies for brands that include Christian Louboutin, David Yurman, and Amazon Fashion among many others. In her most recent brand-side role at NARS, she concepted and championed the brand's earliest, industry-leading forays into the Metaverse and NFTs, including the 2021 'Orgasm, Experienced' collection, in-game and in-metaverse partnerships with DREST and ZEPETO and the 2022 NARS Color Quest experience on Roblox, which saw 42.8M Experience Visits, ranking it among the platform's most successful branded experiences to date. In her new role at Shiseido Americas, she leads the organization's web3/Metaverse Group, with a focus on boundary-pushing innovation initiatives, inclusive of gaming, 3D immersive experiences, Metaverse-adjacent technologies and the virtual economies. Dina has been engaged as a speaker on the metaverse and web3 as well as digital, social and influencer marketing by WWD, Coindesk, Digiday, NRF, CEW, Decoded Fashion, Intersect Fashion, Internet Week New York, Social Media Week, and BlogHer, among other events. In 2021, she was honored as one of Glossy’s 50 People Who Shaped Fashion & Beauty. Passionate about innovation, she serves as a mentor at the Entrepreneurs Roundtable Accelerator (ERA), a New York-based incubator that provides a roster of hand-selected, participating start-ups with an intensive four-month program designed to advance their progress into exciting, viable businesses.