Bio

• Passionate content strategist and digital leader with 17+ years’ experience across digital media and storytelling for international and local brands and newsrooms (CNN, Yahoo7, NBN Co, Salesforce). • Extensive track-record of leading and delivering award-winning content experiences across multiple digital touchpoints including web and mobile apps, digital hubs, and social media. • Deep knowledge of audience insights and analytics, with a data-led, customer-first approach to storytelling. • Demonstrated ability to launch and grow a multitude of digital channels in fast-paced, ever-changing environments to deliver a measurable increase in ROI and success metrics. • Hands on experience building and nurturing highly-engaged online communities, using customer-centricity, user experience, business strategy and brand voice as driving principles. • Extensive experience leading and delivering integrated communications campaigns and bespoke social media activations to drive consistent narrative and manage brand reputation across public digital channels. This includes PR and marketing activity, enterprise employee advocacy programs, and influencer engagement. • Experience building and leading high-performing teams, driving career development and mentorship programs. • Trusted consultant to senior executives on digital communication best practice, and a regular speaker at industry conferences and partner events.