Bio

23 years of being an owner, delivering the difficult, & leading teams that thrive in complexity. With over two decades of cutting edge marketing & advertising experience, Don is a driving player in the transformation of conversations between brands and consumers. This is critical as these connections are increasingly powered by machine learning, experienced cross device, and empathic to the individual user. Currently Don is Head of Industry at Google, leading a team of Digital Marketing Experts, Data Analysts, & Media Specialists that partner with the CEOs and CMOs of Google’s largest and most sophisticated advertisers to grow their businesses. Working across a broad range of products including: search, video, display, native, and mobile to help companies connect seamlessly with their audiences. Previously, Don was the Managing Director and Founder of MAQQ, an Internet advertising agency, specializing in paid search and ROI focused campaigns. Don was also a Co-Founder & Principal with 31 Media, an online customer acquisition and consulting firm that provides strategy and activation on large digital marketing programs, generating hundreds of millions in revenue for both start-ups and Fortune 500 clients alike. Before 31 Media, he was in Business Development at Commission Junction, now CJ Affiliate. CJ Affiliate offers online marketing solutions that drive results on a pay-for-performance basis for 45% of the top 400 e-tailers. Previous to Commission Junction, Don worked for LeadClick Media, launching their eAdvertising network, was also the Co-Founder of AskFor.com, a shopping technology and data management start-up and was at Engage Media, a CMGI company. Don received his Masters of Business Administration from Clarkson University and Bachelor of Science in Business Administration from Saint Michael's College. Specialties: Online Advertising & Marketing, search engine marketing, social, email marketing, affiliate marketing, co-branding partnerships, co-reg, mobile, call, online strategies, CPA, CPC, CPM, CPL, SEO, SEM, PPC, fortune 500, client management, web marketing, online partnerships, web strategy, copy writing, web merchandising, product management, contextual, email newsletters, online publishing, media buying, direct marketing, lead generation, TAF, viral, agencies, networks, ecommerce, eadvertising, AdWords Qualified, B2C & B2B marketing.