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Douglas Rozen

CEO, dentsu Media - Americas

dentsu

Country or State

United States

Bio

As CEO of dentsu Media across the Americas, Doug supports 4,500+ of the most forward-thinking media experts (across Carat, iProspect, dentsu X, 360i, Amplifi and more) across Canada, US and Latin America who strive to always deliver what’s next. Known for exploiting the intersection of creativity, technology, and data to help modern marketers champion progress, Doug has been recognized for leading businesses through transformation and fortunate to be a part of numerous industry firsts. Over the last year, Doug and team pushed the industry by creating an Economic Empowerment offering to boost media diversity and expedited payment terms, propelling dentsu's leading Attention Economy initiative, hiring the industry's first Chief Addressability Officer and so much more. Doug most recently served as the first Chief Media Officer at dentsu's award-winning agency 360i, where he helped them become a Forrester leader, MediaPost Agency of the Year, and win countless new clients. He joined 360i from OMD, where he led digital and innovation activities globally and drove client relationships with Apple, Hasbro, Eli Lilly, Disney, among others. Before OMD, Doug served as Chief Innovation Officer and SVP, General Manager at Meredith, where he oversaw mobile and social activities and led new product development. Prior to Meredith, Doug was at Carlson Marketing, where he developed and managed the global loyalty provider's agency services unit including creative, media, mobile and social offerings. While there, he also helped in its acquisition by Aimia. Doug also served as Senior Partner and Managing Director at JWT, where as one of the first digital leaders he established digital@jwt and combined it with JWT's direct and data offerings to form connect@jwt. This ultimately led to one of the top non-traditional agencies at its time. Doug's prior experience includes many firsts: building the first intranet for a major auto OEM, designing the first online acquisition campaign for a national ISP, and streaming one of the first collegiate football games. Doug is a cancer survivor and proud advocate for Stand Up to Cancer. He is an avid cyclist, an avid skier and currently lives in CT with his wife and two high school children.

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Current Position

CEO, dentsu Media - Americas at dentsu

Degrees

Bachelor of Science, Psychology

Skills