Bio

TRUTH #1: B2b brands are in my DNA. Yes, it’s true. I’m the second-generation leader of Delia Associates, a full-service b2b branding and marketing firm founded in 1964 by my dad, Mike. TRUTH #2: Exceptional b2b brands don’t just happen. It takes a clear and deliberate brand strategy and a lot of focused, tactical effort directed towards achieving specific goals. After launching, revitalizing, and re-engineering hundreds of b2b brands with our team at Delia Associates, that’s what experience has taught me. Over and over again. TRUTH #3: Companies that take the time to properly cultivate their brand consistently outpace all others, which leads to greater market share, higher margins, outstanding employees, and lifelong clients. Experience has taught me that, too. Now, let’s talk about you. TRUTH #4: Your brand is the most valuable asset to your business. It gets you noticed, remembered, and ultimately, chosen over all others. TRUTH #5: Emotion is what ultimately moves customers, prospects, even your current and future employees, to choose your brand. It goes way beyond what you do. It’s about the emotional connection. The shared experience. How it makes them feel. TRUTH #6: You don’t have to be the biggest company to be the most successful, but you do have to be the best brand you can be. Is yours? Are you sure? Now, let’s talk about us. We’re the firm that can take you to a position of brand leadership; quickly and efficiently. We work exclusively with B2B organizations like yours, empowering them through a proprietary, patented system of brand strategy, foundation, and engagement to achieve absolute distinction and sustainable growth. Our results prove it. Over and over again. Now, let’s talk. I’m a true believer in the power of networking and making meaningful connections whenever I can. If you’ve got a question, need some advice, or think we might have some good network synergy, feel free to contact me at 908-534-9044 or edelia@delianet.com