Bio

e-Commerce professional with experience in little bit of everything and depending on how you define "e-commerce" that's everything, right? Experience in paid search, marketplaces, SEO, content, analytics, social media - marketing and now retail media.Regular AdWeek contributor on Retail Media https://www.adweek.com/contributor/elizabeth-marsten/Speaker on retail media for various conferences, events and of course, lots of virtual shows:https://content-na1.emarketer.com/retail-media-4-pillars-driving-what-s-next-sponsored-content-tech-talk-webinar-on-demandDriving the retail media offerings at Tinuiti in services, product, marketing and sales. Launched Walmart Partner Program (API), Instacart Advertising (API) and Target Product Ads (API). Working with sell side platform partners Criteo, PromoteIQ and CitrusAd.Still a paid search person at the core: Google AdWords, Google Shopping, Bing Ads, Facebook, Twitter, Pinterest, comparison shopping engines, Amazon, eBay - you name it. And yes, it does translate to retail media.