Bio

In 2011, I took a chance and stepped outside my comfort zone. I was offered the opportunity to move from London to Dubai to further my career. While I had some experience under my belt, the prospect was still daunting. I was fortunate because taking that opportunity helped me move a step closer to my mission. Today marketing is more than just about creating brilliant content. It’s about telling compelling stories that spark a conversation. My mission is to use those stories to forge a deeper connection between businesses and their customers. Because ultimately, those connections have the power to make the world a better place. When I worked at ICM Capital as a marketing manager, I helped the company establish marketing strategies that created a stronger brand reputation and improved revenue. I developed successful PR and communication campaigns, coordinated training seminars, exhibitions, and webinars, and expanded the company’s online presence using practical social media strategies. I also oversaw brand awareness while maintaining a strong relationship with the media. In 2017, I launched Your Mind Media, an independent marketing agency designed to help fintech and financial services companies grow and innovate. We create effective strategies using a unique combination of digital and traditional marketing techniques. Our goal is to help our clients take their businesses to the next level. I’ve worked with global media outlets such as Bloomberg, Reuters, Sky News, and CNBC. I’m passionate about marketing and the role it plays in pushing the world forward. If you have any inquiries, please feel free to contact me here on Linkedin.