Bio

Chief Strategy Officer with over 20 years of experience launching products and growing brands. Quick thinker with a passion for getting under the skin of business problems and finding killer creative solutions. I have experience in leading teams to successfully build businesses and brands across a range of categories from travel to retail and from FMCG to tech and gaming. I've worked in both creative and digital agencies, as well as an early stint in management consultancy, and have experience overseeing teams with skills that span from brand and comms all the way through to CX and data. Also co-founder of fintech startup Goodments, www.goodments.com, which is creating a more sustainable future by making it easy to invest in good business. As part of this, I went through the H2 start-up accelerator programme with my husband/co-founder.