Bio

For Messari press inquiries for our team members, please email: press@messari.io. I am a marketing, public relations, and operations professional based in the United States. Over a decade in marketing and public relations, I have worked within various verticals, including hospitality and tourism, food and beverage, start-up/emerging tech, fintech, and blockchain technology. I've had the pleasure of managing, leading, and being a part of award-winning marcom teams across multiple sectors. I currently lead marketing and communication efforts at Messari, the crypto industry's leading market intelligence, data, and research provider. Prior to Messari, I served as Interim Senior Director at the emerging tech-focused communications agency Wachsman, where I temporarily led the agency's New York branch. Before Wachsman, I grew and led marketing for ShapeShift, one of the world’s first leading non-custodial digital asset platforms. Since immersing myself within the tech sector, I have dedicated much of my time to educating emerging tech companies on the importance of customer segment identification, marketing, brand storytelling, industry thought leadership, and user experience best practices. My proudest career moment thus far was becoming a finalist at the 2019 SXSW Valiente Awards, where I placed alongside some of the top marketers in the United States for the direction of ShapeShift’s “Down the Rabbit Hole” docu-series. Originally from South Carolina, I began my career focusing on hospitality & tourism marketing and public relations, boasting some of the Southeast’s most prominent restaurants and destination tourism providers on my client list. Later I ventured west and brought my tourism marketing talents to Telluride, Colorado, where I spent several years promoting the destination until meeting Bitcoin serial entrepreneur Erik Voorhees in 2014. At that point, I decided to pivot my career into the start-up and emerging tech space.