Eric John
Vice President, Media Center
IAB
Country or State
United States
Bio
Data and performance-focused digital marketing executive with experience leading, developing and launching products and marketing strategies that differentiate and drive industry awareness and business-winning engagement. Specialties: Digital Video and Audio Advertising • Publisher / Developer Marketing • Strategy Development and Future Proofing • Product Positioning & Messaging • Brand Development • Lead Generation • Social Media and Creator Networks • Data-Driven Promotions • Event Marketing • Public Relations
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Current Position
Vice President, Media Center at IAB
Degrees
CTA, Product Management