Bio

I lead the research, design, strategy, and implementation of enterprise-wide marketing initiatives. I combine the design of organization, process and technology for personalized customer experiences. A conceptual thinker and collaborative problem-solver who applies a process-focused methodology to all aspects of marketing planning and execution. Occasional speaker at industry conferences and events, and blog on topics ranging from marketing operating models to agency collaboration best practices. Recent and past clients include: MFS, Micron, WholeFoods+Amazon, RPX Corp, Great Dane, Nike, Jockey, Walmart Stores, Target, Eli Lilly, FifthThird Bank, ACE Hardware, Bayer, Kraft Foods, Microsoft, T Rowe Price, SuperValu, and Sears Holdings, American Express, SAP, Galderma Labs, Schering Plough, Pitney Bowes, Corbis, and WorldTravel BTI. Specialties: Marketing Strategy & Planning, Organization & Capabilities, Cross-functional Alignment, Customer Lifecycle, Marketing Operations, Marketing Resource Management, Marketing Automation, CRM, Content Management