Bio

Eric D Townsend Director of SMB Partner and MSP Marketing at Intel Corporation eric.townsend@intel.com Equipped with over 20 years experience as a Director of SMB Partner and MSP Marketing including: Consultative & Outcome Based Selling, Customer Value Definition, Go-To Market Strategy, Voice of the Customer, Executive Influencer, Engaging Storyteller, Builder of Channel Relationships, and Inclusive Collaborator. Strongest attributes are building strong teams, executive relationship management, and critical problem solver. ► Major Accomplishments: • Lead multi-agency integrated go to market campaign and event strategy to scale Intel CCG products to the North America MSP market targeting over 10,000+ US Branded Solution Provider Partners (Events, Community Engagement, Social Platforms, Video Production, Experiential). • Developed and implemented the Americas IPA Center Of Excellence (COE) across SMG, BU teams, and Intel’s other business groups to establish clear channel program strategies, quarterly partner engagement priorities, and benefit execution plans for all Americas Intel Partner Alliance Programs initiatives. • Designed, developed, and managed the Intel MSP-CSP Board of Advisors that involved external executive engagement around Intel product, training, and sales strategies targeting the $100B US MSP & CSP markets. • Active Intel spokesperson that touched over 25,000 channel partners. ► Value Propositions: Known for my ''Problem Solving Skills'' coupled with my creative mindset. Due to my wide breadth of Sales & Marketing knowledge, I am able to ascertain solutions in a timely and accurate manner. My creative mindset helps me determine direction and strategy for my internal & external customers. This attribute has been key to my successful career. Passionate about my ability to ''Scale'' strategic alliances and technology ecosystem partnerships. Due to my innovative mindset, I am able to see opportunities that most do not think it is possible. My high energy and positive personality give customers a sense of confidence and trust to impact their business results. I have always been the ''Go-Giver'' person at Intel. Customers, partners, and executives rely on me as a ''sounding board'' for future growth opportunities. My persistent nature helps me stay focused and strategic on new business initiatives.