I lead innovation and inspire growth-minded organizations with digital in their DNA. With my bias for action, I’ve done my best work when I’m excited about the mission and vision of the organization I’m building. My superpower lies in employing my business acumen (focus on core business, strategy, metrics) to increase the success and scale of creative endeavors while also lifting up what makes them distinctive. SYNTHESIZING AND CREATING NEW PARADIGMS My C-suite partners say I look at the world differently, allowing me to forge connections among consumers, media, advertising, and content. Because I balance the long-term vision and tactical execution with my passion for how emerging technology can change lives and businesses, I’ve spearheaded major challenges such as WarnerMedia’s monetization of 5G across its combined assets and the future of digital advertising. Bullish about DTC content early, I co-founded Media Cartel to help clients leverage emerging tech platforms and pushed WarnerMedia to recruit next-generation, diverse storytellers. While leading business strategy and operations for Warner Bros. Worldwide Television Marketing, I created more value by having operations software developed. ACCELERATED GROWTH HAPPENS WITH COLLABORATION I cultivate entrepreneurial environments and diverse teams where learning is a constant so teams ideate original thinking then lean into how good ideas are spread and realized. When I was a television producer, I marshaled 1000+ crew members to work toward the studio's vision of crafting an audience experience. I fueled strategic M&A activity by conceiving a corporate Innovation Program for early-stage companies solving business challenges. I added 100+ employees to Warner Bros.'s in-house agency to market and sell content globally. Through owning revenue growth, mentoring, and advising, I continue to support and scale companies as they evolve and thrive in the gaming, publishing, tech, and philanthropic sectors.
Chief Executive Officer at The UP Agency
Master of Business Administration (MBA), Business Administration and Management, General