Bio

Results-driven database marketer with 17 years of experience in leveraging data and analytics to develop profitable acquisition strategies. Responsible for strategy and creative development, sales generation through multiple distribution channels. Management experience includes web marketing, creative development guided by testing, targeting, strategy development, direct response television (long and short form) and direct mail. Track record of success in leading cross-functional initiatives and operating in a matrixed organization. Strongest competencies include:

Results orientation

Leadership and management

Communication and interpersonal skills

Broad range of database marketing capabilities

Adaptability and flexibility; quick study

Analytical and strategic thinking

Data-driven decision making and problem solving