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Erica Hood

Director, Global Loyalty

The North Face, a VF Company

Country or State

United States

Bio

A dedicated and driven Marketing professional that demonstrates a resourceful entrepreneurial approach to every challenge. Thrives in environments where new ideas are welcome and team collaboration is the spirit. I have a wide range of experience spanning brand strategy, content strategy, advertising and content development, broadcast production, digital advertising, global product launch, loyalty strategy and branding, and so much more. But my true passion and excitement day to day comes from being a people leader. Working with a team, building off people’s strengths and creating a positive trusting environment is what fills my cup. Currently you will find me at The North Face focused on Brand Loyalty!

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Current Position

Director, Global Loyalty at The North Face, a VF Company

Degrees

BS, Advertising; Media Planning

Past Talks

CRMC 2022

Skills