Bio

I'm experienced in hiring and leading high-performing content teams; UX content design; content strategy; content research; and content and web analytics. My background spans branding, SEO, digital content and product development, including conversational design, mobile apps, videos, podcasts, and webinars. I’m a proponent of content usability testing, including A/B and multivariate testing and customer experience optimization. I’m experienced in enterprise content management systems, HTML, and SQL, and have taught digital analytics at the University of Washington’s graduate program in digital communications. I'm excited to say that in early 2023, Rosenfeld Media will publish my book, Content Research for User Experience. Additional interests include: • Accessible and inclusive content and design • Style guide development • Voice and tone development • Coaching and mentoring new-in-career UX professionals