Bio

Erica is a marketing and community consultant. They engage, inform, and strategically guide brands and their audiences by leveraging their unique perspective from e-commerce retail, nonprofits, b2b, and pop culture. Erica brings a community focus to their team and a passion for diversity, equity, and inclusion to every program. Currently, Erica's a consultant for multiple brands' communication, marketing, and PR efforts, including content strategy, brand development, social media, SEO, copywriting and editing, and working closely with subject matter experts on marketing projects. They're the Communications Director for NLM Photonics, bringing the deep science of photonics to commercialization and investor awareness. Previously, Erica was the COO and Co-Founder of Permanence Labs/1Brand, the brand guideline saas tool. There, they and their team launched a tool to make brand guideline creation easy for anyone. Erica was the Director of Product Strategy and Community Experience at CMX. They led a membership-driven product, strategizing product development and community experience. Erica also produced their annual conference CMX Summit to educate professional community builders. They managed a team, aligned vision with CMX's business goals, and led these critical business units. Erica served as senior community manager at Moz, building the beloved online marketing brand's community to 600,000 members and over 2 million monthly visitors. They honed Q&A forums, user-generated content, social media, webinars, and events, including developing and growing one of the top-rated online marketing conferences MozCon with 1,600 attendees. Erica is also co-founder of GeekGirlCon, a 501c3 nonprofit celebrating geeky women. They served as President for over two years, where they led the forming of a brand, business, and community from scratch. She launched GeekGirlCon's flagship conference with 1,200 attendees and doubled that the following year. Communication, storytelling, and writing are Erica's lifelong passions. They've contributed to Higher Logic, the Moz Blog, Salesforce Canada and UK, and Uncanny Magazine. Erica is a published author in the Hugo Award-nominated books, Chicks Dig Comics and Chicks Unravel Time. They've spoken globally at conferences like MarketingProf's B2B Forum, BrightonSEO, Content Marketing Conference, Digital Analytics Association, Rose City Comic Con, Google Developer Groups, and more. You can find Erica in their garden or hosting their film podcast. Reach out to Erica at emcgillivray@gmail.com.