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Erika Allen

Head of Audience Strategy and Growth

The Washington Post

Country or State

United States

Bio

I am an experienced digital leader with a track record of creating transformational change in both early-stage and established media organizations. During my 10+ years in media I have written, edited, and worked cross-functionally at some of the top legacy journalism institutions, led teams at pioneering startup publications, and overseen the launch of a global digital newsroom at one of the largest online news outlets. My key skills include team (and one-to-one) management, strategic and tactical leadership, creating organizational elegance and rigor in chaotic situations, hiring and building inclusive and diverse teams, cross-platform content strategy, developing and enforcing editorial standards, and establishing or streamlining workflows. I am an excellent collaborator and feel comfortable working with product, commercial, branding, and design teams to tell compelling stories.

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Current Position

Head of Audience Strategy and Growth at The Washington Post

Degrees

Journalism

Past Talks

Collision 2022

Skills