Bio

I am an entrepreneur, speaker, startup advisor, and former technology journalist. I'm the co-founder and CEO at Willful, an online estate planning platform that makes it easy for Canadians to create a will in less than 20 minutes. At Willful I'm responsible for driving the company’s mission to make it easier for Canadians to prepare for and deal with death in a digital age. I previously spent 6 years as Managing Director at Eighty-Eight, a Toronto-based creative communications agency that works with clients in the technology and consumer space including Lyft, Telus, and Sony Pictures Television. At Eighty-Eight I led strategy, new business, client relations, and agency communications, growing the firm from 4 to 14 employees and quadrupling revenue. I have also held senior roles at BetaKit, a publication that reports on emerging technology and innovation around the world, and Sprouter, a social network for entrepreneurs. While at Sprouter I handled all communications, marketing, and PR, securing coverage in the Wall Street Journal, Inc. Magazine, Profit Magazine, and other technology publications, and growing the network to over 100,000 members. Sprouter was acquired by Postmedia in 2011. I'm a journalism grad who writes a column for the Financial Post, and I've written for publications including The Globe and Mail, Business Insider, and Marketing Magazine. I comment frequently in the press about marketing and entrepreneurship, and have appeared in publications including The New York Times, Forbes, CNN, Profit, Inc., and Canadian Business. I'm also a weekly tech commentator on CTV News. I'm a frequent speaker at events across North America, and am represented by Speakers’ Spotlight. I've led workshops and hosted events for companies including Price Waterhouse Coopers, Square Canada, and Microsoft Canada. I was also named one of Marketing Magazine's top 30 Under 30 marketers, journalists & PR pros in August 2012.