Bio

Researcher/consultant/speaker focusing on consumer behavior and user experience marketing research to help companies connect with their consumers through their products. Specializes in behavioral nudges as well as choices for others, survey design, environmental effects, and consumer psychology. Depth of expertise in the food industry with major Fortune 500 companies. Top 40 under 40 Best MBA Professor by Poets and Quants. Has worked on qualitative and quantitative research, brand and corporate strategy as well as consulting on course development, training and research design.