Bio

• 20+ years integrated marketing, media investment and analytics experience across B2C and B2B sectors • Global leader able to champion transformational hyper growth and drive capability: brand strategy, digital, e-commerce and customer acquisition • Extensive consumer marketing and product development in CPG, tech and start-ups • Proven track-record managing budgets and owning P&L responsibilities • Robust knowledge of the crypto ecosystem and strategies to drive crypto adoption, Bitcoin, etc • Understanding of decentralized finance and financial technology • Expertise in championing dynamic teams, strategic thinking, creative problem solving and fiscal resourcefulness • Guest lecturer – Northwestern University Specialties: Data Collection/Analysis, Consumer Understanding, Brand Equity & Communication, Marketing Plans, Design Principles/Processes, Pricing, Ad Development, Media Planning, Interactive, Customer Marketing, Concept Development & Communications Development, Strategic Influencing, Digital and Data Transformation, Data Strategy, Data Management, Data Governance, Data Monetization, Data Science, Data Engineering, Agile and Scrum Methodologies, Data Mining, Segmentation, Clustering, Machine Learning, Personalization, Experience Science, Behavioral Science, Emotional Analytics, Supply Chain Management, Talent, HR capability builder