Bio

My story started 17 years ago in the advertisement market. From there on out I’ve participated on important projects for relevant brands such as Unilever, Coca-Cola, Mondelez, Pepsico, P&G, Danone, Adidas e Google, and others. I began my career in promotional marketing and after producing numerous live marketing campaigns and entertainment festivals I started my journey as a business woman. In 2008 I created my own BTL agency and broke into the digital universe. The following year I moved to São Paulo because I was invited to implement and run the offline production area from CUBOCC - shortly before taking over the agency’s operation in Brazil a year later. The market changed and I did as well: at every opportunity/challenge I prepared myself. Since then I work with innovation and integrated projects (online/offline/content/tech). I’ve been through the production, strategic planning and product development areas. After a specialization in PMI Project Management at FGV, I developed methodologies to integrate areas and processes that got the best results. While running Foguete at the same time I developed teams and clients in other agencies due to my Intrapreneurship skills. I have worked for 4 years as a consultant in Operations, Digital Transformation and Product Development areas to startups, agencies and investor funds. Other projects: 5 years ago I created the NFL Luluzinha Club and since 2016 I take part in Grupo Mulheres do Brasil (Women of Brazil Group), Entrepreneurship Committees, Racial Equality and GT Technology, science and innovation and also the Women of Network project. I'm role model Inspiring Girls Brazil and Brazil SheLeads Tech Liaison.