Bio

Eugenie Kelly is an experienced media, communications and content specialist with over 25 years experience in the publishing industry, encompassing both print and digital. A dynamic creative leader, she's a visual storyteller with expertise in bringing brands and products to life. She brings not only an editor's eye, but also a journalist's voice and a consumer's instinct and advises emerging brands and established businesses in the beauty, wellness, arts, fashion and lifestyle space. Her previous position as Editor-in-Chief of Australia's leading luxury fashion magazine, Harper's Bazaar, meant she was not only responsible for the title's editorial excellence, but also it's strategic partnerships and commercial opportunities. She has also written for other magazines and newspapers including Vogue Australia, Elle Australia, Marie Claire, the Sydney Morning Herald, AFR magazine, Life & Leisure, the Sun Herald and the Sunday Telegraph. She has proven skills in: - The management of a broad range of creatives within her team. - Ensuring tight deadlines and budgets are adhered to. - The development of additional revenue streams. - Knowing what will connect with consumers. - Creating content and commerce strategies for e-commerce platforms. - Crafting brand identity positioning and refining voice and tone. - Matchmaking collaborations, partnerships and alignments. - Hosting panels and MC-ing events.