Bio

Details: - B. Sc. in Computer Information Systems - MBA - Several Data Science, Analytics, and Data certifications I lead a portfolio of diverse, award-winning, Product Teams and Business Development Teams that drive new business models for the Marketing and Retail Media divisions of a Fortune 50 Company. Over my 17 years at Target I have designed and delivered elegant, patented, solutions, including: - Marketing Prototypes with Roundel Clients - A Digital Identification graph - Clean Room (Safe, encrypted data exchange with Roundel Clients) - Custom Mar Tech with Pinterest, Google, LiveRamp, iSpot, NeuStar, NBC, Media Ocean, Snaplogic, DSPs, SSPs, and Analytics vendors - Audience and Segmentation tools - Testing Soltuons (A/B, Multivariet) - A Programmatic TV, OTT, CTV platform - In house Customer Data Platform - Loyalty Program Support - Analytics tools - Data and Marketing Technology Architecture for Roundel (Target's Retail Media Network) - Integrating on and offline Customer data to enable multi-channel marketing and measurement - Data syncs, Data Security, Privacy Policy, Pixel/Tagging, and Cookies, Risk, Compliance, Data Leakage monitoring, and overall Data health - A Unica-Like Segmentation tool that runs on distributed data (Hadoop) to power CRM retargeting for Digital Channels (Email, Social, SEM, Display, Video, Mobile) - A Personalization engine for email and site content I have also managed : - Target's Item/SKU data feeds for partners like Paid Search and Social Platforms. (>1 million items ) - Lead partnerships/projects with Drawbridge, Acxiom, Datalogix, PlaceIQ, Google DFA, DCM, DFP, Ad Words, Channel Intelligence, DoubleClick, Google Cloud, Media Math, Accenture, Group M, LiveRamp, Ghostery, Hadoop) - Loyalty/Coupon/CRM/Cross Channel Marketing and Measurement