Bio

Focus is creating meaningful and material customer experiences for Brands. Born in Big Creative agencies, my passion for cutting edge marketing pushed me out of the traditional agency world and into data, technology, and innovation. Now I help brands use data and technology to build customer-centricity. Current Areas of Focus: Experience Science, Identity management and Personalization & Segmentation, People based marketing, Loyalty, CRM, Testing and Optimization, Agile Marketing and Marketing Clouds (Adobe, Google and others) Data: Working with cutting edge data and channel optimization solutions here at Merkle, where I lead digital experience programs, optimization and personalization initiatives in Retail, Financial Services, Hotel/Travel, Insurance/wealth management and Life Sciences Mobile: Mobile CRM, SMS and mobile web for brands across industries - including Taco Bell, Disney, Intel, Qualcomm, Acura, Mitsubishi, Nordstrom, NARS, Jos. A Bank, Jo-Ann Fabric & Crafts, Seventh Generation, Gerber Life insurance, Glaxo Smith Klein & Marriott. Connected Devices/ Web: Supporting clients in the development of complex portals and evergreen Responsive websites. At AKQA I was Account Supervisor for Innovation programs, supporting the development of Mobile, Tablet and future initiatives for Audi. Competencies: Marketing Cloud, Mobile web, Mobile Commerce, A/B/n Testing, Digital, Responsive Web Design, Print, Video, 3D, Shoots, Innovation and Collaboration, non-traditional Advertising, Automotive, Hospitality, Retail, Insurance & Wealth management, Financial Services, multi-channel Strategy, Mobile First design and development, iOT, AI