Bio

Realizing a vision and achieving goals begins with the way we communicate them. With 20 years of experience in communications and marketing, I now help people, organizations and countries establish their brand, amplify their story and achieve the right positioning over time. In the past years I have being focusing on the tech innovation sector. I served as IBM spokesperson and external relations director, IBM Europe visual messaging advisor, Marketing & Communications director of the Israeli start-up Buzzilla and VP brand & communications at Start-Up Nation Central. In April 2021 I Opened my own consultancy firm, working with local and global entities on brand strategy, effective messaging and creative distribution. I'm practicing Iyengar Yoga for two decades, an assistant in Yoga therapy and a father of two dogs.