Bio

What I do: I am the CEO of 7th Sense UK, we’ve helped some of the biggest brands in the world develop new products, services and messages by counting, measuring, observing and talking to their markets - we focus on using new technology and new approaches to deliver high value, high utility data. Government departments, sports organizations and your favourite brands all think differently having worked with us. The most famous names in Automotive, Sport, Luxury and Transportation benefit from our steadfast questioning of dogma and total commitment to client success. We bring customer insight to our clients, making them more successful and helping their organisation use their current processes better or adopt new approaches. We ask the “so what?” questions, so you and your stakeholders can make better decisions. How we do it: Customers may not know what they want, but it absolutely is their job to know what they like. We uncover what they want using customer data, surveys, observation, conversation, trends, macro data and expert witnesses. As a result our clients make the right calls. You don’t want to end up with ‘a faster horse’, so we help you use customer research at the right point in the process. We enable creativity but question excess, so that clients can embed real innovation and make sure it’s deliverable. We do this using reliable, trustworthy data so your stakeholders will buy in to your recommendations. 7th Sense only has an A-team. You get senior people, experienced in your industry and committed to delivery.