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Florence Broderick

Chief Marketing Officer

CARTO

Country or State

United Kingdom

Bio

ABOUT ME I'm a make-money marketer, not a make-it-pretty marketer, passionate about driving revenue (not just lead generation) in partnership with sales. I relish the challenge of positioning SaaS products around the needs of the customer (not just ''the category''), leaning with a slight bias towards the science of sales and marketing over the art. With extensive experience managing multicultural, high-performance, remote talent - I pride myself on building teams that can achieve big results with limited resources, always working with a sense of humour and taking a hands-on approach to ensure things get done. ABOUT CARTO πŸ“Œ Everything happens somewhere - which is why spatial analytics is fundamental to companies trying to understand the β€œwhere” and the β€œwhy” of their business. 🌎 CARTO is the leading cloud-native location intelligence platform, trusted by data scientists, data analysts and developers from companies such as T-Mobile, Mastercard, NHL, Coca-Cola and IKEA to provide geospatial insights for use cases such as site selection, geomarketing, route optimization, network planning and much more. πŸ§‘β€πŸ€β€πŸ§‘ With an exceptionally diverse team of 150 people spread across the US and Europe, we're changing the way companies analyze location data - making it simple to do this straight out of modern analytics stacks and cloud data warehouses. Redefining its category, the company has grown rapidly in recent years providing a compelling alternative to legacy GIS software - alongside partners like Google Cloud, Snowflake, Databricks and AWS. πŸš€ Want to join the fun? We're now hiring for a long list of roles across the company so check out www.carto.com/careers. If you can't see the perfect role, drop us a line anyway as we love to hear from talented people who want to achieve big things.

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Current Position

Chief Marketing Officer at CARTO

Degrees

Languages and Contemporary European Studies (French and Spanish)

Skills