Bio

Entrepreneurial, Ambitious, Customer Obsessed, Creative Problem Solver, Data Driven professional with experience in Digital Business & Growth Management, Automatization & Data Intelligence, eCommerce & Retail ∴ The last 10 years I've worked in MarTech @ the french media group Reworld Media, managing their digital agency in Barcelona specialized in CRM, email marketing, data products & personalized recommendations; the last 8 years in Consumer Electronics Retail, as marketing & sales manager at Flamingo / Flanco, a Media Markt similar company. I've graduated in Business Administration at ASE, then Organizational Psychology at UTM. Both academic paths lead me directly to where I am today professionally. I have an MBA from ESIC & recently I’ve attended the Exponential Thinking Courses at Singularity University. Because I love to learn and apply, I took courses on EDX, Coursera, MIT Online and I’ve taught Email Marketing & CRM at ESIC for 2 years. I'm a huge fan of new technologies, data, machine learning, AI with focus on problem solving and business cases that bring value to customers & shareholders. I believe humans evolved by using better tools, so I redesigned and implemented simplified & efficient workflows, integrating existing platforms, services and APIs, like Amazon AWS, Tableau, Google 360 Suite. Storytelling based on data - making people understand the problems - is crucial in order to align, motivate & lead teams in the right direction. Specialties: • Strategy, P&L, KPIs & OKRs. Management of Marketing, Sales & IT teams • Database Marketing and CRM. Customer centric. Programmatic marketing, Content, Context, User behaviour. Online Advertising. eCommerce • Establishing strategic partnerships, integrating tools and technologies • Machine learning, algorithms, recommendation systems, AI, personalization • Business Optimization. Digital transformation. Modernization • Hiring and developing responsible teams that own their results • Applied Behavioral Psychology & Economics My personality type is DISC DI (Initiator) /G\ https://s.crys.io/s/SQLo7Q