Bio

I am a digital native CMO/CDO with 15+ years of experience in helping brands at their inflection points, by driving sustainable business transformation programmes focussed on net positive commercial outcomes. I am highly experienced in navigating complex, global matrixed environments where pace of change, depth of transformation, sustainability, and innovation drive business growth. Globetrotter, I have worked and lived in Europe, Asia, and the US building and motivating large, multi-national teams with strong performance and retention rates. A few years ago, I accepted the challenge to disrupt sales and marketing at JLL, the largest tech-enabled Real Estate leader. Since then, JLL has grown from an $8 billion company to a $16+ billion dollar company, also thanks to an aggressive growth and demand generation strategy I have contributed to enable in EMEA as digital director, in the UK as CMO and now at Global level, leading Global Marketing Technology. Throughout my career, I helped brands such as Vodafone, Acer, Google, Sky, and MasterCard transform the menace of digital into an explosive growth opportunity. Some industry-first successes I am most proud of include: • Vodafone My Vodafone app for smartphones and tablets. A first later globalised across all Vodafone OpCos, winner of many prices and responsible for an overall -20% call centre costs reduction and +40% increase in up/cross-selling. • Acer Real-time dynamic pricing on Acer global e-commerce platform, delivering a two-fold increase in conversion and a -10% cost of sale saving. The initiative received accolades and was published in peer-reviewed scientific marketing papers. • JLL I led several multi-year digital transformation initiatives which have achieved modal shift from offline to online, materially impacting our P&L both on the top and bottom line. Overall, we now transact billion of dollars in deals across commercial, industrial and residential digital channels I have brought to life. I am offering my experience to the healthcare and education sector as pro-bono Non Executive Director in important London trusts. I live in West London, spending most of my free time flying, studying for my sommelier level 3 test, and staying fit. CORE SKILLS AND EXPERIENCE Sales & Marketing • Digital Marketing • Product Management • Business Transformation • Strategy • Human Resources • Growth Hacking • Solution Design • Brand Management • Marketing Technology • General Management • Marketing Operations • Talent Management • B2C • B2B