Bio

Francine Li is a marketing leader that has shaped the most esteemed and iconic brands in the world, including Netflix, Procter & Gamble, ESPN, Budweiser and PepsiCo. With a proven track record of boundary pushing creative work that builds brands, delivers cultural relevance and outstanding business results, her and her teams' work has been recognized by every major marketing awards show including top honors at Cannes Lions, Emmys, Effies, One Show and Clios. Currently, Francine is Global Head of Marketing for Riot Games. In this role she’s focused on bringing never-before-seen experiences to players around the world and the next generation of fans on behalf of Riot’s games portfolio. She is responsible for leading strategy and creative to drive long term player trust, engagement, and growth. Equal part creative and analytical marketing leader known for ground-breaking creative work that sparks joy and drives business growth. 20 years of leading diverse and talented global teams in brand, product marketing and go-to-market. Francine has helped reposition iconic brands like Netflix, Procter & Gamble, Lay’s, ESPN and Budweiser propelling business forward. She brings endless curiosity, a tech mindset and willingness to challenge the status quo to everything that she touches. Francine is a natural relationship builder with the ability to influence stakeholders across complex matrixed global organizations. She is a highly motivated and entrepreneurial leader who has successfully built, grown and led high performing cross-functional teams with a leadership style that inspires action. Her experience spans brand strategy, portfolio strategy, creative development and production, multi-channel go-to-market strategy, P&L management, and partnering closely with product, content, talent, analytics/insights and finance teams. Francine has worked both brand and agency side and also struck out on her own as an entrepreneur. Francine is passionate about diversity and inclusion. She’s spent much of her professional career and personal time advocating for equity, social justice and representation.