Bio

Accomplished senior marketing executive with 20+ years spent in the B2B enterprise software industry helping startups or tech leaders to scale up their success with actionable marketing strategies. My experience includes: - Successfully defining positioning, messaging and go-to-market for enterprise B2B startups - Driving product marketing strategy, launch and retention plans - Managing an international product marketing team of 10+ people - Leading product innovation & competitive Intelligence - Coaching startups on positioning & messaging - 10 years of successfully managing ARs across multiple countries (Forrester & Gartner) - Defining and optimizing successful phygital marketing campaigns - Setting up Cross-/Up-sell, Retention and Acquisition strategies with proven ROI - Managing corporate communications & Press Relations across 11 countries - Solution Engineer best practices : C-level presentations, project qualification, ROI, business cases, demos - Hiring: I've hired 14 people for HSBC, 8 product marketing managers for Neolane/Adobe, 3 for Tinyclues - Talented speaker : 15+ public speaking opportunities per year representing with 1500+ attendees - Regular teacher (marketing, datascience) at various international schools