Bio

I consider myself a marketer in the broadest sense: I seek to change things — change ways of thinking but more important to change behaviors. I've built my career leading transformative change in both scaled businesses and start-ups that are at inflection points in their growth. Leveraging data, deep cultural analysis, psychology, storytelling, rituals and applied Purpose, I have been able to work across multiple industries, from entertainment and consumer goods to technology to finance. And, throughout my career, I have kept one idea at the center of all my actions: unlocking individual and collective human potential. Specialties: Brand Marketing and Management Digital transformation Strategy Multicultural and cross-cultural strategy Original content development and distribution Entertainment