Bio

Marketing Technology and MarketingOps are my playgrounds. It is my passion to research Martech capabilities, stacks, and vendors to make business lives better! Happier users = happier customers! For that, I keep growing our Martech DataWarehouse of - 10k+ vendors - 1k+ real-life stacks - 4k+ Martech-wide requirements (and counting). The Martech DataWarehouse helps to - publish the vendor supergraphics (MartechMap.com), stack insights, Martech reports, etc. - run the 1st fully automated Martech Benchmark report to compare your stack against the industry (11 pages). DM to do the free Self-Assessment version. Over two decades I have been designing Marketing Technology stacks for companies like HP, Adidas, Audi, Basf, Unilever, Philips, AbnAmro, IKEA, Standard Bank, Swift, Volvo, HP, and Philips. As an eternal student, I welcome getting in touch to exchange thoughts, ideas, and trends. Join the Tribe!