Bio

A Senior Marketing and Communications professional with experience across SaaS B2B marketing, advertising and production. Most recently leading Xero's internal design and advertising function (the Hub). Building an internal commercialisation model to protect resource and ensure that work is focussed and being triaged appropriately. Key stakeholder and driver in the move to a new brand platform for Xero and how the brand is reflected in multiple markets. • Highly creative marketer with strong background in advertising and production. • Strong leader who excels in working with executive leadership, Directors and staff. • Responsive and seasoned professional who has operated at a high-level in rapidly changing environments and managing relationships across multiple divisions. Areas of Expertise: • Strategic and tactical planning based on analysis of data • Led Marketing goals and needs through growth demands of public listing • Building and driving team towards goals • Building digital marketing models that can be scaled • Marketing a Saas business, by building a framework that drives annualized recurring revenues • Website development • Initiation and management of digital and social campaigns • Building and negotiating partner incentive schemes • Partnering with agencies and aligned organisations Pushpay is an awesome NZ startup doing big things globally, and it's awesome to be part of the story. Prior to Pushpay, I've walked a varied path having spent time client service roles in advertising, film production and as a senior animation producer working with Nickelodeon and Dreamworks.