Bio

GA/GTM Practice Lead at NorthwoodsDataDrivenU (Jeffalytics) Community ExpertMeasureSchool Community ExpertGA4 FB Group - ModeratorCXL Institute InstructorExperienced presenter, teacher, and blogger on GA, GA4, and GTM topicsPassionate about GA and GTM.I am very particular about making sure Google Analytics and Google Tag Manager are set up correctly and are reporting real data. The heart and soul of a great GA set up is how it's customized - what events you're tracking; what custom dimensions you're using; what goals you have set up. I have a deep love and passion for GA and GTM.At Northwoods, I'm a small part of a talented group of developers and digital marketers. It's great working here - the mix of developers and marketers makes for a heady and enriching space. Our CMS platform - Titan CMS - is a G2 "High Perfomer", lovely SEO-GA-GTM-friendly, data-rich alternative to SiteCore, Kentico, and WordPress. Good stuff - check it out. I'm an experienced presenter and teacher, having taught technical courses for years. Some speaking gigs:- SuperWeek (Hungary) and SuperWeek TV- MeasureSchool (Berlin - virtual)- DataDrivenU.com - multiple MasterClasses, including on GA4 migration- CXL - webinars and courses- SDEC (Search Discovery Education Community)- MeasureCampNA Some feedback from my presentations:"Excellent pacing, well documented, great information - very knowledgeable instructor.""Best part of the workshop: making a very difficult subject seem less intimidating." I've also created three video courses for CXL Institute:- Google Analytics Audit- Excel and Sheets for Marketers - Using the GA API add-on for Sheets.Some of my favorite people are the students from around the world who've taken my courses and reached out to me on LinkedIn. What a great way to make a living!